Discover the Five-Step High-Profit Launch System that makes product launches a success
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© 2022 RUSSELL MARKETING, LLC
Your Guide to Launching Products and Acquiring Your First Customers
Will Russell
CEO, Russell Marketing
Author, Launch in 5
Simple and easy to read but so powerful in the voice of its writing, you can go for this book if you're really looking for a short easy guidebook which will boost your motivation and would actually make you want to perform.
Reading_Tamishly
Verified Goodreads review
To the credit of people like Russell, they’ve gotten onboard and utilize rhetoric that people from numerous walks of life can understand, and feel like they can seize the day on.
Alexander
Verified Goodreads review
Why You Need This Book
LAUNCH IN 5: Taking Your Idea from Lightbulb Moment to Profitable Business in Record Time shows you a proven product launch framework that has helped brands generate seven figures in revenue. The book will teach you:
The math behind million-dollar launches—examples of numbers, levers, and triggers that make product launches a success.
How to streamline your launch strategies for success—in days and hours, not months.
How to reduce product launch failure rate from 70% to 9%.
How not to take unnecessary risks. Playing it safe is an asset, not a liability, to your success.
The Man Behind the Book
From Novice Entrepreneurs to Seasoned Brand Owners, This Book Will Teach Everyone Something New
Will Russell is a marketing expert who helps entrepreneurs validate their ideas and execute successful launches. Having spent the first part of his career managing launch marketing efforts for businesses of all sizes in the media and nonprofit space, Will has a unique perspective on the attributes of successful launch campaigns and successfully built his own marketing business.
Along with running his successful digital marketing agency, he also serves as an Expert Marketing Partner for the two largest product-launch platforms, Indiegogo and Kickstarter.
He has recently created a private foundation. Russell Gives to financially and strategically support early-stage 501(c)(3) organizations with their launches.
EXPERT AGENCY PARTNER
The math behind million-dollar launches—examples of numbers, levers, and triggers that make product launches a success.
How to streamline your launch strategies for success—in days and hours, not months.
How to reduce product launch failure rate from 70% to 9%.
How not to take unnecessary risks. Playing it safe is an asset, not a liability, to your success.
The Man Behind the Book
Take a Peek Inside
Will’s scientific approach to running successful launch campaigns is unmatched. He and his team have cracked the code on how to validate who your customers are, how to reach them, and how to convert them into a massive community of customers.
Jake Disraeli
Co-Founder, and CEO of Treet
Former Director of Business Development, Indiegogo
I’ve worked with Will and his team on a number of product launches over the years. Their advertising and communication strategies play an important role in ensuring successful launches, and they have proven to be strong partners.
Alex Daly
The "Croudsourceress"
Founder, Vann Alexandra and Daly
